What An Incredible Start To 2022 For Xend Finance!
You May Have Heard We Won A Prestigious Award... While Also Crossing 10K Users, Unveiling A Billboard Campaign, Starting A University Roadshow, Launching A Mobile App, And More...
As someone who has worked in traditional Silicon Valley-backed companies out of San Francisco for over ten years (with two companies being acquired), I realized a long time ago –– as does our Head of Growth –– that to succeed, a company needs a combination of online and offline marketing. In order to increase mainstream adoption, it’s often necessary. Unfortunately, too many crypto-based companies only market to a crypto audience.
Think about any successful consumer-focused technology company: Google, Facebook, Airbnb, Uber… and not one of them succeeded solely with online marketing.
With Xend Finance’s focus on mainstream adoption for those in underserved regions around the world, particularly in countries with constant currency devaluation, being aggressive with offline marketing is taking center stage in 2022. Our offline campaigns have so far exceeded our expectations and we’re just getting started!
Take a look at everything we’ve been up to so far in 2022…
🚀 We Blew Past 20K Users After Our App Launch
On the heels of launching our mobile app (iOS and Android), we passed 10k members in January and passed 20k members mid-way through February! Being able to seamlessly convert your local, devaluing and unstable currency for US Dollars from the comfort of your phone and accessing your funds anywhere has led to some of the highest app store ratings on both Apple and Google! So, download the app already, save in stable currency, and earn the highest interest rates anywhere!
Also, thousands participated to win a Macbook and $2,000 during our Month of Love Giveaway in February – we’ll be announcing the winners soon on Instagram Live, so follow us on Instagram.
Xend Finance Billboards Taking Over Nigeria 🇳🇬
Remember when we talked about offline marketing? Well, we unveiled nearly 30 billboards in the state of Enugu in Nigeria this month! We will eventually expand, but with our headquarters being in Enugu, it’s important we test and capture our hometown market. To have taken over the state is a proud moment for the company, which launched less than one year ago!
Capturing Young Adults Starting Their Career
In February, we started our University roadshow throughout Nigeria, which is important, because it means we are engaging new Xend Finance users as they start their professional careers. The struggles of earning and saving in Nigerian Naira (the local currency) is well-known throughout the country, so it should come as no surprise that we recently signed up over 1,000 new members from one of our on-campus appearances.
Bravo to these bright young minds who are ahead of the curve!
Wicrypt Launches Their Device Private Sale Whitelist
Missed out on Helium? Well, you won’t want to miss out on Wicrypt. As the first company that launched through our Xend Launchpad, a platform for promising African blockchain startups to gain more exposure to investors, Wicrypt’s Hotspot Creator devices allows people to plug and earn. The devices allow people to share their WiFi, and earn money from it, all while mining $WNT (Wicrypt Network Token)! The best part is that it does it automatically for you!
Find out more about the devices here and join the private sale whitelist because early-movers earn the most!
Xend Finance Wins At The Prestigious Techpoint Awards! 🎯
And the winner for “Most Outstanding Alternative Use of the Blockchain” goes to…. Xend Finance! What an honor it was to receive this award, particularly since the nominees were chosen by fan vote, and the winner was chosen by an independent panel of experts. It’s such a huge honor coming from Africa’s top tech news publication, Techpoint!
You can read the article in our Tweet above.
Well, we could include more, but this is getting long and we’ve got a lot more work to do! It’s been quite a busy 2022, and we’re not even done with Q1 yet. Thank you for always helping us spread our good news. We appreciate it. ❤️
Sincerely,
Kevin Leu
Head of Marketing, Xend Finance
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